The Opportunity

We’re seeking a Growth Marketing Manager to lead our inbound pipeline engine and own the performance of our digital demand, paid media, paid SEO and marketing operations programs. This role sets the strategy for digital acquisition, oversees the Demand Generation MarTech ecosystem and drives measurable revenue impact across the full funnel. You will design, execute and optimise high-performing digital programs that accelerate Sales Qualified Accounts (SQAs) and deliver predictable inbound pipeline demand.

This is a high-impact role with direct accountability for our inbound pipeline targets across web, paid media, paid SEO and lifecycle automation.

You can expect to:

Pipeline & Digital Growth

• Own inbound pipeline targets across web, paid media, paid SEO and lifecycle automation

• Build and optimise multi-channel digital programs that generate and accelerate SQAs

• Lead CRO, landing-page performance and structured experimentation to increase inbound velocity

• Design quarterly pipeline delivery plans and digital channel forecasts

Paid Media, Paid SEO & Digital Execution

• Develop and execute strategy across Google, LinkedIn, YouTube, display, retargeting and paid SEO

• Manage budgets and optimise spend for CAC efficiency and ROAS

• Build segmented audiences, keyword strategies and retargeting frameworks to activate high-intent accounts

• Manage paid SEO initiatives including keyword research, competitive analysis, content collaboration and performance optimisation

Marketing Operations & Automation

• Own Demand Generation tech stack and workflows supporting inbound demand, including scoring, routing, attribution and lifecycle automation

• Build automated journeys, behavioural triggers and dynamic personalisation to accelerate progression through buying stages

• Maintain scalable, efficient processes that support regional marketing and BDR alignment, and ensure accuracy, compliance and data integrity

Analytics & Reporting

• Build and manage dashboards across Salesforce, Pardot, Google Analytics and paid channels

• Analyse channel performance—including paid SEO—to surface insights, diagnose bottlenecks and optimise continuously

• Support forecasting and quarterly reporting on digital pipeline contribution

Market Intelligence & ICM Advisory

• Serve as an Intelligent Change Management (ICM) advisor—translating ICM principles into audience strategy, messaging and digital execution

• Stay ahead of SAP ecosystem trends, digital innovation, search behaviour trends and MarTech developments

• Evaluate emerging technologies and support recommendations for the MarTech roadmap

Sales Alignment

• Partner closely with Sales and BDR leadership to share insights, prioritise high-intent accounts and ensure timely follow-up

• Provide clarity on digital performance, channel attribution and pipeline expectations

Is this opportunity for you?

To help you establish whether this role is for you, these are the key foundational characteristics you will need to be set up for success:

Experience

• 3-5 years in B2B SaaS digital marketing, growth marketing, demand generation or marketing operations

• Strong experience in paid media, paid SEO and inbound acquisition strategies

• Deep expertise with Wordpress, Pardot and Salesforce as core demand-generation platforms

• Proficiency with Google Ads, LinkedIn Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms

• Strong analytical and attribution skills with hands-on experience improving full-funnel performance

• Experience with optimisation tools (Hotjar, A/B testing platforms, Clay) is an advantage

• Experience managing agencies or contractors is a plus

Mindset

• Growth-oriented, data-driven and comfortable running structured experimentation

• Confident operating autonomously in a fast-paced, scaling environment

• Strong communicator who aligns cross-functional, globally dispersed teams—Sales, BDR, Marketing, and leadership—using insights and data

• Balance of strategic vision and hands-on execution

What we do

We enable every SAP-run business to manage change intelligently – no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective intelligence of the SAP community to help business and technology change teams work together to explore, plan and execute business change imperatives. For over 25 years, we have helped equip, liberate and champion SAP change heroes at global leaders like Kimberly Clark, 3M and Vistaprint.

Who we are

We have been officially named one of the UK's Best Workplaces by Great Place to Work®, for the fourth year in a row.

We are at an exciting point as we scale from 130+ global employees, we have the foundations in place to grow with purpose, whilst retaining the individual ownership and tangible impact you would expect working in a scale up organisation.

We are a global team who collaborate across all levels, locations and departments, whilst individually having the knowledge and expertise, autonomy and accountability to drive successful outcomes. Our fast-paced environment means we embrace change and communicate effectively, to proactively and creatively solve problems.

Why join us? 

Aside from the benefits of role evolution, tangible individual impact and personal growth that you would expect working in a global scale up environment, at Basis Technologies we take looking out for our employees seriously.

We’re believers of Learning & Development. Organisational learning allows organisational team members to continue to advance their professional growth and development individually and as a team. That’s why each employee has access to £1,000 Learning and Development Support per year.

In an effort to support the mental health of our employees, we have certified Mental Health First Aiders who support our employees across the globe in developing skills to support positive wellbeing. We run a yearly initiative which gives employees from each location the opportunity to partake in a 2 day training course to become certified by Mental Health First Aid International.

Benefits and Initiatives

• Competitive salary package and bonus

• Company pension

• 25 days holiday per year, plus Bank Holidays

• Remote Hybrid working

• Private Medical Insurance and Health Cashback Plan

• Enhanced Parental Leave

• Paid Volunteer Day

• Global Flexibility (work abroad up to 1 month per year)

• Learning and Development Budget

• STEM Ambassador Programme Partnership

• Internal Learning Management System (LMS) enabling company knowledge sharing

• Mental Health First Aiders Programme

• Referral Bonus Programme